Comments on: Who isn't a social media strategist?

By: 10 شغل جدید و پولساز که قبلا وجود نداشت.. - مجله اینترنتی "یک پارس"

10 شغل جدید و پولساز که قبلا وجود نداشت.. - مجله اینترنتی "یک پارس" — Mon, 01 Feb 2010 16:06:19 +0000

[...] و یا برای تغییر دکوراسیون اتاق و منزلشان و غیره... 7- Social media strategists ... استراتژیست هایی که برای تبلیغ کالاها و سرویسها و [...]

By: Karl Long

Karl Long — Sat, 10 Jan 2009 21:23:11 +0000

I've used the term social media strategist to describe myself as I thought it was quite accurate. I was even chided for it by some twitterers who have no idea what my background is. In the end we are in a similar position to where graphic designers were when DTP (desk top publishing) took off and even college kids who had never had any training offered to do 'a logo for you'. Anyone who publshes a blog and is on twitter can be call themselves a social media strategist, but what will really matter in the long run is the results. If they get results then good for them, if they don't they won't get more work.

By: Adam Singer

Adam Singer — Sat, 03 Jan 2009 02:52:47 +0000

@Christopher - I have been saying this FOREVER...studying sociology is highly necessary for success in social media. Great point, glad to see others making it.

By: Carri Bugbee

Carri Bugbee — Fri, 02 Jan 2009 18:14:37 +0000

I couldn’t agree more with Christopher’s comment. If you’re going to call yourself a SOCIAL media marketing expert, you’d better have a pretty good handle on understanding how people BEHAVE in social environments. Indeed, you should be able to PREDICT with some accuracy how they’ll behave in response to a campaign, Web property, interactive tool, etc. on the social Web.

As a marketer of 20 years, my biggest (and best) job has always been (and I hope always will be) getting inside other people’s heads. If your experience with social media consists of turning knobs and pushing buttons (i.e., building apps, using RSS, setting up profiles, etc.), then I don’t know how that qualifies you as a social media expert. That would simply qualify you as a technology expert of sorts. Which is precisely what many so-called social media experts are. Many others are just hucksters or wanna-bes who don’t yet know enough to know how much they don’t know.
@CarriBugbee

By: Eric Rice

Eric Rice — Fri, 02 Jan 2009 09:49:41 +0000

The thing that makes me feel so bat-shit insane about all of this, is how (as far as I can tell), there are no sociologists in the group. I mean, sure, some folks might know about freebie apps because they use them, but what about the intrinsic understanding of human interaction in groups? That's notably absent-- not only in the analysis, but in the development of the tools as well.

Is this really all we can be? Or can we be better?

By: Christopher S. Rollyson

Christopher S. Rollyson — Fri, 02 Jan 2009 08:25:12 +0000

Wry grins over here. That's the price some pay for being early adopters, you have to fight the urge to be cynical when the post-chasm market begins to come online. It's easier when you remember that a lot more money enters the picture, too. The market always sorts out things medium term. It's also pretty easy to diligence by looking at experts' substantive thought leadership, speaking gigs, networks and case studies. Many come up short and disqualify themselves. Cheers.