Consumer Internet predictions for 2009
When I hear pundits suggest that social media is a fad, or it’s “over,” I just smile and shake my head. They don’t get it. This is the new way that young people in particular expect to interact. In the years ahead, when Big Media grasps for a new business model, social media will still be with us.
Social media news roundup:
Jeremy Liew at Vator News: Consumer Internet predictions for 2009. From consumers seeking cheap thrills to the raised value of user-gen content.
Halfbloghalfamazing: A Q&A with the social media reps for the Detroit Pistons.
Komodo media: Download a pack of 23 social media icons, free for noncommercial use.
Three Minds: Is social media pulling us apart?
Public Library Association: Public Libraries need to look at Intel’s social media policy.
Personal Branding Blog: Create a Winning Social Media Strategy For Your Brand.
WebProNews: BusinessWeek’s Most Influential Businesses List Influenced By Social Media, and Business Week: The world’s most influential companies, or how to monetize the social graph.
LouisGray.com: Social Media and Your Friends: Oil and Water?
MediaBrains: Social media: Blurring the line between “business” and “personal.”
MarketWatch: Teen Social Entrepreneur Taps Social Media to Drive Volunteerism.
Vancouver Sun: London 2012 gets social media while Vancouver 2010 falters.
JD Lasica works with major companies and nonprofits on social media strategies. See his business profile, contact JD or leave a comment.
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I agree that it’s interesting how people who misunderstand (at best) everything about an innovation are the first to tag it as a passing fad. They’re usually the ones that (much later) herald it as an “overnight success”! My only minor quibble with your post was the bit about it being a young people are the leading edge here. I find that I , a self confessed old geezer, am spending a lot of time enlightening young folks on the power and versatility of the new communication tools. There is something top be said for experience, even when it is top heavy from the “old school.”
Comment by Jim Dittmer
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December 14, 2008 @
4:12 am
I am the author of HalfBlogHalfAmazing and I agree with you on the future of social media. The key driver for brands will be choosing the right tools to use when interacting with their fans. Maybe its a blog, maybe its twitter, maybe its a facebook page and maybe its all 3. The point is that every brand should find what works best for them and embrace it.
Comment by Jeremy Beyda
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December 14, 2008 @
6:33 pm
Hi JD
I too have stuck my neck out and made 10 predictions for 2009.
http://windchimesindia.wordpress.com/2008/12/21/predictions2009/
Do have a look as I would love to hear what you have to say about them
Nimesh
Comment by Nimesh Shah
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December 23, 2008 @
5:32 pm