November 15, 2008

Barack Obama's use of social media


President-elect Barack Obama today began his pre-inauguration conversation with the American people by giving his first weekly radio address, which was also released as a YouTube video (above). In it he discusses the current economic crisis.

Eric Shonfeld at TechCrunch: Obama to post fireside chats on YouTube.

Brian Solis in today's TechCrunch: Is Obama ready to be a two-way president? Excerpt:

The Obama team, for example befriended almost 130,000 friends on Twitter with an almost equal amount following him.

On Facebook, the Obama page boasted over three million fans compared to McCain’s 618,000.

YouTube also swayed towards Obama with a network of 358,000 to 191,000,
with the Obama camp posting over 1,800 videos compared to McCain’s 330.
These videos accounted for 110 million views. ...

His first step towards bringing the vision of running a cross-party campaign is the launch of Change.gov, a portal for transparency and interaction during, and hopefully past, the transition.

Other options Solis cites: solicit the public's policy proposals on Change For Us, create a channel on Magnify.net, uStream.tv or BlogTalkRadio, create a citizen feedback and collaboration page at GetSatisfaction.

Brett Hurt at Bazaarblog: This election was won by social media.

The rise and fall and rise of liberalism

Meantime, in this week's Nov. 24 issue of Time magazine, I haven't seen anyone else post the splendid cover art of Obama as FDR — see below. In the cover story, Peter Beinart gives the most incisive look at The New Liberal Order — from FDR to LBJ to Obama — that I've read anywhere. (I would have tweeted it instead of blogged it, but I want to be able to refer back to this piece years from now.)

obama_as_fdr_2

JD Lasica is founder of Socialmedia.biz. We work with large companies and nonprofits on social media strategies and campaigns. See JD's business profile, contact him or leave a comment.

PrintFriendly

No Comments »

No comments yet.

Leave a comment

This site is using OpenAvatar based on

About Socialmedia.biz

Socialmedia.biz provides consulting, creates social media strategies and runs campaigns for major brands and mid-size companies. Since 2004, our world-class team of experts has been helping companies become social businesses.
Find out how | Contact us

Follow us on Twitter

Upcoming Events

Social media jobs

Socialmedia.biz provides these listings as a community service (without compensation).

Latest comments

Flickr gallery

Contributors

JD Lasica
JD Lasica
Silicon Valley
Ayelet Noff
Ayelet Noff
Tel Aviv
Chris Abraham
Chris Abraham
Washington
Jessica Valenzuela
Jessica Valenzuela
New York
Christopher S. Rollyson
CS Rollyson
B: GHCJ
Chicago
Deltina Hay
Deltina Hay
Austin
David Spark
David Spark
San Francisco

Disclosure statement

Here is a list of companies and organizations that JD helps advise or has been involved with professionally.