Socialmedia.biz Archives: June 2008
People-funded journalism
I have a new entry at the IdeaLab blog about people-funded journalism and the rise of community– and foundation-supported news sources.
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Weezer goes viral
The alt-rock band Weezer sends up viral videos — and goes viral in the process. (They’ve removed the embedding capability for this video, alas.) From BL Ochman: Does Viral Video Translate to the Bottom Line? Ask Weezer.
What made the video go viral? Virals! The video is a collection of Internet memes from Numa Numa to Chocolate Rain, Evolution of Dance, Blendtec, Miss Teen South Carolina Answers a Question, and The Diet Coke and Mentos Experiments. [Plus: Dramatic hamster, Shoes and others.]
It’s a marketing coup for the quirky band, and should also be a
wake-up call for all the agency types who are endlessly scratching
their heads (and other body parts) about metrics. …
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FixYa: answers to your tech questions
Just heard about FixYa: Tech Support, Manuals & Troubleshooting for Consumers. Says Mansha:
FixYa is an online destination where people can find and provide real-life solutions to any issue with any consumer products without having to go through calling tech support or visiting a repairman.
In the FixYa community, we have more than 800,000 consumer products already addressed and more than 3 million solutions offered to the questions. We also have more than half a million manual and troubleshooting guides available.
With innovative crowd sourcing approach to solving the issue, FixYa is only the player in this field. Additionally, FixYa comes with a twist: Not only can users find solutions, if they know how to fix consumer products, they can join FixYa as an expert and provide solutions to FixYa member. This means tech savvy people have cooler web 2.0 ways of making money.
Haven’t used it yet, but I will.
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6 social media lists to watch
Jeremiah Owyang of Forrester: Six Social Media Lists to Watch, touching on the finance, insurance, auto industries and more.
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Love and Facebook
Julia Boriss in the Indiana Daily Student: Love and Facebook. Excerpt:
Every time I log onto Facebook I become increasingly concerned about the
state of our world. The romantic failings of my acquaintances are
announced to me by an icon of a broken heart, nobody gives a second
thought to revealing their home address anymore, and I have application
invitations from people who want to numerically rank my personality and
attractiveness against that of my other friends.And yet what
probably bothers me most about Facebook is when women fill their “About
Me” section with random facts about themselves like “I dance in the
rain,” “I sing in the car” and “I’m totally clumsy but I know how to
laugh at myself.” These images would normally be lovely and hopeful,
but when they appear in Facebook profiles they strike me as
uncomfortably depressing. All of these publicly broadcast facts could
be effectively replaced by the same one line: “Love me, please. Find me
endearing.” …
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‘YouTube videos we dig’
The San Francisco Chronicle’s Datebook columnists offer up lists of their Favorite YouTube videos, ranging from JFK’s 1960 I am a Berliner speech to the Yes We Can paen to Barack Obama. (Can’t find the main landing page so linked to search results of individual articles.)
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Using social networks to reduce email clutter
NY Times: Luis Suarez of I.B.M., who lives in the Canary Islands, says that with the
help of social networking tools, he has cut down sharply on his daily
e-mail.
It’s not that I stopped communicating; I just communicated in different
and more productive ways. Instead of responding individually to
messages that arrived in my in-box, I started to use more social
networking tools, like instant messaging, blogs and wikis, among many
others. I also started to use the telephone much more than I did
before, which has the added advantage of being a more personal form of
interaction. …
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Kiwibox: youth-created media
I was invited to meet with Lin Dai, the CEO of Kiwibox but couldn’t make it work. Still, sounds like they’re doing some interesting things with social networking, so wanted to pass along this update from Sean:
Kiwibox is a social network/online magazine that was founded in 1999 and is quickly closing in on 2 million users. Why is this unique? All of the content, writing, photos, etc on Kiwibox.com is completely generated by the teenagers themselves.
Tantamount to the “inmates taking over the asylum,” the social networking capabilities of Kiwibox are massive. They currently have over 30,000 teen contributors to the site, signed deals with major movie studios and Capitol Records, and the company is just about to launch their mobile application.
Hope they continue their success. I’ll be checking in.
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BlogHer coming up

From July 18–20, BlogHer, the Web’s top guide to blogs by women, will be hosting its third annual conference in downtown San Francisco at the Westin St. Francis. Drawing more than 1,000 bloggers from around the U.S., BlogHer’s three-day conference will feature technical labs, educational workshops, intense discussion sessions, relevant sponsors, speakers from every corner of the blogosphere and plenty of opportunities to network and socialize with bloggers, brands and media executives.
BlogHer has dubbed this year’s theme as “Reach!” and will give attendees the chance to discuss key trends in the blogosphere including:
* Mommy-blogging
* Blogging with a global perspective
* Opportunities in open source projects
* Building traffic
* Creating credibility in political blogging
* Tools for online fundraising and activism
* Monetization with online advertising
I’ll be there on Saturday, July 19.
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Society for New Communications Research taking on new members
The Society for New Communications Research is looking for new members. (I’m a senior fellow.) From their latest announcement:
As we continue to grow and evolve, we strive to achieve our mission of creating a unique global collaborative of thinkers and leaders — a
virtual think tank dedicated to the latest developments in new media
and communications. The Society creates a bridge between the academic
community and communications practitioners, a global network of
interesting and knowledgeable people representing a wide range of
expertise and perspectives. By participating as a member of the Society, you’ll gain a better understanding of the impact of new and emerging media and communications tools, technologies and
trends, and their effect on traditional media and business models,
professional communications, business, and society.
You can join SNCR here.
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