Social media goes mainstream
Java Sys-Con: Social Media Goes Mainstream. Web 2.0 in depth. Excerpt:
Wikipedia has the most easily accessible definition of social media, describing it as "online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs." The key here is that people are the ones that use and control these tools and platforms instead of organizations and large institutions. Further, I would add to this that social media platforms tend to work best in networked environments , particularly on the Web ...
Defining Social Media: Some Ground Rules
1. Communication in the form of conversation, not monologue. This implies that social media must facilitate two-way discussion, discourse, and debate with little or no moderation or censorship. ...
2. Participants in social media are people, not organizations. Third-person voice is discouraged and the source of ideas and participation is clearly identified and associated with the individuals that contributed them. Anonymity is also discouraged but permissible in some very limited situations.
3. Honesty and transparency are core values. Spin and attempting to control, manipulate, or even spam the conversation are thoroughly discouraged. ...
4. It's all about pull, not push. ... In social media, people are in control of their conversations, not the pushers.
5. Distribution instead of centralization. ... Social media is highly distributed and made up of tens of millions of voices making it far more textured, rich, and heterogeneous than old media could ever be (or want to be). Encouraging conversations on the vast edges of our networks, rather than in the middle, is what this point is all about.
January 29, 2007 | Permalink
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Really interesting chart!
Posted by: Cris | Apr 11, 2007 1:13:18 PM
