Socialmedia.biz Archives: November 2004
CNN: ‘Blog’ is top word of the year
As CNN reports, ‘blog’ has been named the top word of the year by Merriam-Webster. I’ll blog to that.
Thanks to Stowe Boyd for the pointer.
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Are blogs the future of journalism?
Slashdot: Are Blogs the Future of Journalism? “Let’s hope not.”
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Why PDFs suck
Sounds to me as if Doc doesn’t much care for PDFs.
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Olbermann draws attention to voting problems
Mark Glaser in today’s Online Journalism Review: On Air and Online, Olbermann Draws Attention to Voting Problems. MSNBC’s Keith Olbermann uses wit and intellect in his new Weblog and on his show to cover the controversial voting-irregularities story that he says most major media haven’t touched.
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Ray is video blogging
Ray Garraud begins to video blog, using Audioblog.com. (Look out, mediasphere!) Good start, though next time we’ll need something meatier, Ray.
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From podcaster to celeb
Introducing Oliver Willis, podcaster extraordinaire and, apparently, already America’s favorite talk radio show host.
Phew, that was fast!
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‘Weapons of Mass Deception’
Danny Schechter’s documentary WMD: Weapons of Mass Deception will be released in select theaters nationwide Friday by Cinema Libre Distribution (“OutFoxed”). Says the distributors: “The release of ‘WMD’ is well timed given the recent admission by the presidents of ABC, NBC and CBS news departments that their own coverage of the run-up to the Iraq War was flawed.”
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Paying bloggers to blog
Marc Canter at AlwaysOn: Paying Bloggers to Blog. Marqui is paying bloggers to blog for $800 a month and $50 a qualified lead. The bloggers can say what they want and we won’t fire them.
This is already kicking up a lot of dust in the blogosphere. (For the record, ourmedia has no relation to this plan.)
Robin Good thinks the idea rocks. So does the Head Lemur.
Shelley Powers has some early thoughts about sponsorships in bloggerland, harking back to those ‘50s quiz shows.
Stowe Boyd at Corante thinks it crosses a line: “Now, when you are reading some shill blogger of the future, will you have to read the dozens of potentially complex and conflicting provisos and disclosures in order to determine whether the blogger is saying something for cash or not?”
Marc offers his riposte here.
I’m on the fence on this one. I’ll simply point to a cautionary article I wrote for OJR in 2001about The fuzzy world of sponsored content.
The article lists some of the ethical problems with corporate sponsorships, but concludes: “There will always be readers who don’t trust anything on a site if you sell things (dooming all content sites), just as there are some people who don’t trust newspapers or broadcast news because they sell advertising (dooming all media except Ms. magazine and Consumer Reports). Like it or not, sponsored content helps keep content sites afloat.”
The lessons that apply at websites apply to bloggers as well. If you do it, do it carefully and honestly, and know that there’s a price you’ll pay in some readers’ eyes.
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Blogs: diamond in the rough for your marketing?
SearchEngine Journal: Blogs – Diamond in the Rough for your Marketing?
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Can wikis build a new kind of journalism?
TechNewsWorld: Open-Source News? Wiki Builds a New Kind of Journalism. More on the launch of Wikinews. Excerpt:
“Wikis encourage multiple points of view and have a strong neutrality policy,” Jimmy Wales, co-founder of the Wikipedia, told TechNewsWorld.
“We hopeful that we will get a high quality synthesis of the news,” he said.
That’s quite different from blogs, he maintained, which are like the editorial pages of the Internet. “A blog is one person’s analysis of the news,” he said.
With a blog, people create communities around themselves, added Ross Mayfield, CEO of SocialText, a Palo Alto, California, maker of collaborative software for the enterprise Relevant Products/Services from Sprint — With Sprint, business is beautiful., which incorporates Wiki and blog technology.
“Wikis are more about group voice than individual voice,” he told TechNewsWorld. …
“You have an open, collaborative practice for developing content that works because the barriers are very low for anyone to make a contribution,” he added. “So you end up getting a more diverse body of participants.”
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