Socialmedia.biz Archives: February 2003

February 8, 2003

Of speed and quality in online journalism

Keni, a student at University of Indonesia, asks:

In his book, Philip Seib said that in this “real time” world, speed and quality is not always compatible. Referring to that statement, I was wondering if you could tell me what you think he meant when using the term “quality”?

There is a natural tradeoff — sometimes even tension — between speed and quality in journalism. A wire service report is expected to skim off the most important and newsworthy details of a news event quickly, without delving into substance and depth. A newspaper reporter with a deadline two days away can give a story more context and depth. And a magazine writer with a deadline a month away and more space for his article can add writing, polish, grace and nuance, and often add details and angles overlooked by reporters with more immediate deadlines. The online environment adds to the culture of want-it-now, immediate gratification.

Do you agree if someone say that speed is actually part of quality itself?

Yes. To be able to summarize a news event both quickly and accurately is a difficult craft, and one that journalists aren’t often given credit for.

If not, then what do you think are the aspect of quality in online journalism?

Speed is one benefit and value inherent in online journalism. Other aspects of good online journalism include:

• context — providing links to background material, original source documentation, other related articles.

• interactivity — providing channels for feedback from, and participation by, the online audience.

• personality — while not a required element of online journalism, the online medium allows for a broader range of personal opinion, emotional depth and writing flair than the often mechanical and formulaic process of traditional establishment journalism.

In one book about print journalism, the author mentioned accuracy, ensuring fairness, reporting facts are the aspects of quality. Do you think those items can be applied as well in online journalism?

Absolutely. Online journalists need to bring the time-honored values of traditional journalism — accuracy, fair play, trustworthiness, credibility, fact-checking — to the online medium. Otherwise, you’re not really practicing journalism but a poor imitation of it.

Is there an exact definition of breaking news for online media?

I don’t know of any other definition other than breaking news is reporting events as they unfold in as honest and accurate a way as you can.

One thing to remember: You don’t need to be part of a large traditional media organization to practice online journalism. One honest observer with a weblog can be just as much a journalist as a reporter from a major newspaper or broadcast station.

You might also want to read a column I wrote for AJR on Speeding the news on the Internet.

And take a look at Blogs & online journalism.

This entry originally appeared Sept. 9, 2002, on my Manila blog.

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February 7, 2003

How weblogs fit in the media landscape

Julie Moran Alterio of The Journal News of Westchester County, NY, interviewed me by email in December for a piece on blogging, which appeared Sunday.

The main piece, Web of blogs, is here. For the sidebar, Blogs blur line with journalism, Julie interviews me, Dan Gillmor, Rebecca Blood and Paul Boutin. A second sidebar looks at Financial potential of blogs uncertain.

Because I keep an archived page of Q&As from students and reporters, I’ll add this interview to the list and post the complete Q&A here:

Why did Web logs emerge?

Web logs give voice to the amateur, which is to say, all of us. The pundits, the political elite, the media — all have had their turn in the public spotlight. Now comes a new form of communication and interaction — more informal, less polished, but often more genuine and full of insights and points of view that often escape the conventional punditocracy.

What are the hallmarks of the earliest Web loggers?

The early bloggers wrote about what they knew best: technology and software. The form has only begun to flower in the past year when web logs moved beyond their original moorings into a broader array of
topics: politics, foreign policy, debates over public affairs.

What exactly were you trying to accomplish?

Why did I begin blogging? Simple: to connect with other people. From the moment I dipped my toe into the Web log waters some 20 months ago, I knew this was something special. It’s a daily revelation, a conversation among friends, colleagues and strangers about any topic that’s on our mind that day.

How do Web logs fit in with traditional mass media?

Web logs aren’t a mass medium. They’re a one-to-many medium. But it’s wrong to think of blogs, or the Web, as a communication medium, like a souped-up telephone or a newsletter on steroids. I like John Perry Barlow’s metaphor: ‘The Net is not a channel. It’s the ocean. And that’s a vastly different thing.’

How big is the readership?

Most web logs are relatively small. I get a few thousand visitors a day. The most popular ones, like Glenn Reynolds’ InstaPundit, attract about 30,000 readers daily. But multiply that by the half million blogs out there, and you’re talking serious numbers.

Who is being influenced? How is this influence different than that of the NY Times, say, or other mainstream Web media?

The influence is at the edges. You can see sentiments first expressed on Web logs bubble up into the mainstream media several days or a week after they first surface. Now that Andrew Sullivan, Mickey Kaus and other members of the media elite are active bloggers, the political class and major newspaper columnists have begun to take notice.

The audience for any particular weblog is generally small, often in the hundreds of readers rather than the many thousands at some major news publications. But the freedom and instaneity involved — no filters, few strictures — make the smaller readership worth it.

Are Web logs journalism? Why or why not?

A small percentage of Web loggers are guilty of performing journalism, whether they know it or not. They

Most Web logs aren’t journalism, and most bloggers don’t fancy themselves journalists. But many do perform a journalistic role: they take part in the editorial function of selecting newsworthy and interesting topics, they add analysis, insight and commentary, and occasionally they provide a first-person report about an event, a trend, a subject. And over the long haul, they establish their own credibility with their publishing track record. If they’re credible and have something valuable to contribute to the public arena, people will return.

A few professional journalists (Dan Gillmor, Sheila Lennon, Eric
Alterman) have begun keeping Web logs. I suspect many lower-profile journalists who keep weblogs don’t look upon their blogs as work. It can supplement your work, let you poll your readers, toss a question out into the ether to gain immediate feedback before you harden your position on a particular issue. That’s pretty cool, and quite powerful.

Is there commercial potential? If so, would bloggers shun that? Why?

The vast majority of bloggers don’t gain a dime from their Web logs. Many do it chiefly to carve out a niche for themselves as experts in a given topic. The most knowledgeable expert on the subject of wireless networking, for example, is someone who writes a blog. That carries a certain cache that can be turned to advantage in their writings or professional career. A few bloggers make a few bucks off the tip jar on their site — Andrew Sullivan collected almost $10,000 that way. Others, like Meg Hourihan, have Amazon wish lists that readers sometimes contribute to. And Dave Winer, the founder of Userland, claims that his Scripting News Web log has directly led to tens of thousands of dollars in business for his firm.

Is there a blog “community”? If so, does it have a function in our democracy?

There may not be a single blog community, but there are certainly islands of common interest. If you’re into politics, you’ll run across many of the same names: libertarian Virginia Postrel, conservative Andrew Sullivan, liberal Mickey Kaus. If you like fly fishing, I’m sure there’s a fervent group of fly fish ideologues blogging away at this moment.

On a personal note, what does your blog do for you?

Currently I’m writing a book about intellectual property, Internet piracy and file sharing, so the blog gives me a break from writing the manuscript. Mostly it’s a way to keep in close contact with a circle of colleagues on the issues of the day. And it has begun to open doors. I’ve been a guest lecturer at technology conferences, and an active Web log is almost de rigueur these days.

How much time does it take for you to maintain?

An hour a day, sometimes longer. Some days I’m sure it’s worth the payoff. Other days, the investment is a little harder to gauge.

As a journalist, do you consider your blog journalism?

Again, sometimes yes, sometimes no. When I’m ranting about my PC, probably not. When I’m blogging live from an industry conference, giving summaries of speeches, taking photos of participants and posting it all to the Web in real time — yes, that’s journalism.

I suspect Web logs will increasingly tear the wrapping off of journalism in the years ahead. They have the potential to serve as community and media watchdogs, fact-checking the professionals and keeping us all more honest.

But Web loggers need to learn that they’re not inventing the rules of the road from whole cloth. The conventions of journalism — accuracy, credibility, trustworthiness and being straight up with your readers — are guideposts that any good weblogger should engrave on her wall.

This entry originally appeared Jan. 27, 2003, on my Manila blog.

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February 6, 2003

What will journalism look like in 2010?

I’m working on a new project, so had time just to whip out a quick answer to Filipa, a journalism student from Portugal. She asks:

In your opinion, will the job ‘journalist’ survive as we know it, or there will appear new professional models to support this new way of making news?

Great question. The job of journalist will be around for a long, long time. The difference is that the professional priesthood of journalists will have to make way for a new class of amateur journalists — everyday citizens who publish news and views about their lives, their communities, and other events they’ve witnessed or followed. As publishing tools continue to become simpler and cheaper, more ordinary citizens will take up the mantle of amateur journalist, whether they call themselves that or not. And as broadband becomes widespread, we’ll see not only text reports but news video taken by amateur videographers in the field.

How do you imagine journalism in the year 2010?

It’ll be more flexible, interactive, inclusive and participatory than it is now. Less top-down, less elitist, less rigid. More points of view will be offered. The trends toward around-the-clock instantaneous news will continue. And finally and most importantly, as I said above, journalism will include many more players than it does today. Don’t underestimate the importance of this trend.

Unfortunately, journalism will probably not change as fast and as much as many of us would hope due to very conservative corporate cultures at most media companies.

Finally, what is your favourite media web page, and why?

I turn to nytimes.com several times a day to see the latest breaking news because they have a dedicated digital news desk devoted to updating the site throughout the day. I also turn to washingtonpost.com for political news and the many other things they do well aside from straight news — their events and calendar listings, interactive chats, interactive tools, etc. I turn to slashdot.org for technology news written by the people who are making the news; it’s a site written entirely by programmers and like-minded individuals and offers a glimpse at democratic, participatory journalism. And finally, I turn to fellow webloggers such as Dan Gillmor, Doc Searls, Dave Winer and Glenn Reynolds (see urls at right) for their takes on the news, with not infrequent dollops of wisdom tossed in.

I also pointed Filipa to my past postings on the subjects of online journalism, ethics and media credibility here and here.

This entry originally appeared July 6, 2002, on my Manila blog.

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February 3, 2003

More about blogs and journalism

A graduate student at Stanford University posed a long list of questions about blogging to me last night, and I ripped off this quick response:

Q. What kind of research goes into writing blogs? Do you spend the same amount of time, resources, and interviews as you would for a normal publication?

No. Blogs are a different medium than traditional publications or even Web zines. Because they’re personal journals, each author decides for himself or herself how much research needs to go into each blog entry. More often than not, blogs serve as personal op-ed pages — riffs on current events, personal experiences or whatever is top of mind to the blogger. For the most part, blogs point to other interesting postings, online publications or Web sites, often with personal commentary accompanying the blog entry.

I usually do very little research for my weblog. I fan out to my favorite sites to collect links that I think it’s worth sharing with others who share my interest in new media. If I receive an email I consider worth publishing, I’ll try to obtain the sender’s permission before doing so. And on rare occasions I’ll try to authenticate a Web report or email dispatch that raises important topical issues that I hadn’t heard about in the mainstream media.

Q. What is the economic model of the blog? How does it make money?

Economics? Surely you jest. At this early stage, there is no economic model for weblogs. Andrew Sullivan and a handful of other well-known journalists raise money through charitable donations by readers, but that’s not sufficient to keep us going. Bloggers blog because it’s a creative outlet, because we want to tap into a vital community to discuss niche topics and current events, not to make money. I don’t know of anyone who blogs full-time as their livelihood, other than journalists like Jim Romenesko, whose weblog is paid for by the Poynter Institute, and a handful of others.

Q. What are the restrictions or problems with this medium? Does it make your work easier as a journalist?

Wow, these are great questions.

Most journalists I know don’t keep a weblog for the simple reason that the culture at mainstream news organizations still looks askance at journalists who perform journalism outside the accepted purview of the employer. Newspapers don’t like journalists who have strong independent online presences. Thus, most employees don’t rock the boat, don’t publish online, and don’t blog, especially about anything involving their 9 to 5 jobs.

It’s unfortunate, and a loss of intellectual capital for newspapers, that they discourage this kind of activity.

For those of us who are independent journalists, blogs present a vehicle for expressing thoughts and reportage that doesn’t necessarily fit within the confines of a traditional news report. I happen to be of the school that believes personal journalism works extremely well on the Web, and weblogs are a prime example of this.

Limitations? Sure. The audience for any particular weblog is generally small, often in the hundreds of readers rather than the thousands, tens of thousands or hundreds of thousands at some major news publications. But the freedom involved — no filters, no newsroom machinery — makes the smaller readership worth it.

I think most journalists who keep weblogs don’t look upon their blogs as work. It can supplement your work, let you poll your readers, toss a question out into the ether to gain immediate feedback before you harden your position on a particular issue. That’s pretty cool, and quite powerful.

Q. Do blogs provide more info than normal papers, e.g. detailed background research the reporter put into it? Do blogs allow you to put more personal feelings and judgments in their reporting?

Most of the journalists I know who keep weblogs don’t use their blogs to supplement their reporting with background information. But they do sometimes tell “the story behind the story” — how editors at a magazine, like Wired, will rewrite an article, introduce new passages and ideas without the author’s consent, how they’ll screw up something entirely without a deep understanding of the subject matter. That can be quite illuminating. Blogs help shine a spotlight at these abuses of the editorial process.

Most personal feelings and judgments? Absolutely! One of the few criticisms I have of the mainstream media is how the editorial process bleeds any feelings and emotion out of reportage. You’re just not allowed to express a judgment, opinion or conclusion, lest the gods of objectivity deal a swift and terrible blow to your article. Blogs let it all hang out. You know where the writer’s coming from, if the weblog is worth anything.

Q. What is the type of readership and what kind of relationship do you have with the readers?

The readership is generally small. For example, I get a couple of thousand readers per week, though higher-profile bloggers can get readership in the tens of thousands.

The relationship with the readers is entirely satisfying and rewarding. There are regular readers who provide feedback and interact in a positive way, providing ideas, commentary, angles you may have overlooked in your posting. And there are the one-off emails on a given subject that constantly astound. You find yourself plugged into a more interactive relationship with your readers than you ever do in traditional media, where the we-publish, you-receive mindset is still the dominant mindset.

Q. How interactive is the medium? Do the readers get involved in a story? For example, will readers provide more information or give you new ideas? Does blog improve the quality or ease of your work?

On rare occasions I’ll toss out a problem or question on my weblog before I get around to writing the piece. More often than not, it’s just a matter of looking for the right contacts, and the weblog community will toss out suggestions.

Most often, though, the blog is what comes after I publish a piece. I find that the interaction I get through my weblog is generally much higher than I get through a traditional reader forum attached to my article on an online publication.

Q. Is it the main source of readers information, or do they also go to more traditional sites? What do the blogs do for the readers?

A few weblog diehards think blogs will overtake and replace the mainstream media, making reporters irrelevant. I think that’s absurd. Blogs provide a supplement to the mainstream media, and they’re becoming an increasingly important source of news and expertise. See my two-part series in OJR.

Q. How much time do you spend on designing the site and how much on writing and updating it? Does that become a problem or burden?

The new generation of blog software from companies like Blogger and Manila mean that you spend a couple of hours at the very beginning setting up the design and look of your blog, and after that, it’s all automated. Every day is devoted 100% to the writing.

Q. What was the purpose of starting the journal? Was it because you felt that there was something lacking in normal journalistic mediums that they felt compelled to start a blog?

Why a blog? Simple: to connect with other people. Sometimes I’ll have some advice or tidbit of information gleaned from folks I interviewed and I’ll want to pass that along. Other times I’ll have some questions that I’ll throw out to the Weblog community in the hope of being enlightened. But bottom line: This is where I’ll share my personal experiences and gut feelings about issues that matter to me.

Q. Have the unique qualities of the web helped in fulfilling the purpose of the journalist more than a normal medium?

Yep. The Internet is a two-way interactive medium. Traditional news media are not. That’s a world of difference.

Q. How did readers find out your site? Did you advertise or you already have had steady readership in another medium?

Most blogs get noticed because other bloggers spread the word. My weblog has been mentioned by three of the most noted bloggers — Dan Gillmor, Doc Searls and Dave Winer — many times. If you’re doing a weblog right and have something important or interesting to say, people will notice. It’s also important to read other weblogs, share pointers and links, and sow that you may reap.

Q. Is there any connection or correlation between your work as a journalist for a real paper versus the blog?

I think I’ve mentioned some of the limitations of writing for a traditional newspaper. OJR, unlike some of the other publications I’ve worked for in the past, actively encourages my weblog writing and lets me point to my weblog in the taglines attached to my articles.

Q. Have you encountered any legal problems such as libel suits?

No. Libel suits are still relatively rare in the weblog community, and I’ve been a journalist long enough to know what constitutes defamation and reckless disregard for the truth.

Q. How do you learn the technology and how do you become interested in learning it? Do they have any technological background or training?

Look, weblogs are easy to do. Just sign up at Blogger or another weblogs site and you’ll be rolling within minutes. That’s why they’ve taken off — you don’t have to be a techno-nerd to master the form.

Q. How big is the influence? Can you give us an example?

I had a number of news organizations, such as the Dallas Morning News, contact me about a blog entry I posted a day after the World Trade Center terrorist attack, after I wrote about a friend of mine who was on the 100th floor.

I’m told that a lot of news professionals, industry executives and other people whose opinion matters read my blog. Influence sometimes comes in small doses. You write about what matters to you, and you make your case and change opinions one mind at a time.


I’ve answered other students questions about weblogs and journalism here and here.

J.D. Lasica is a free-lance online journalist and former new media director based in the San Francisco area. Contact JD here.

This entry originally appeared May 26, 2002, on my Manila blog.

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February 2, 2003

On weblogs, journalism and ethics

A grad student at Michigan State University writes to get my take on how weblogs are emerging as a journalistic form and how journalistic ethics apply to them. In her online forays she came across my two-part series on weblogs and journalism in OJR. Here are her questions and my responses:

An interesting argument which the articles bring up is that Web logs allow for a lack of creative freedom.

Lack of creative freedom in traditional media, you mean? Absolutely. It’s a function of personal publishing, most often an unfiltered form that lacks the checks and balances of the editorial process but captures the first-person impressions of the author in a more honest, personal and compelling way — from neurons to keyboard.

I have read other arguments that publishing the “best obtainable version of the truth” is in keeping with the spirit of Web logs, and that it sometimes brings out the truth faster.

I’ve only recently run across this argument — that if Woodward and Bernstein had had weblogs, Watergate might have been broken earlier. That’s possible. But it’s hard to imagine that Woodward or Bernstein would have broken many, if any, of their blockbuster revelations on their weblog rather than in the Post, which immediately gave the story national prominence in a way that weblogs are probably decades away from obtaining. They might, however, have dangled a few promising leads (and some dead ends) out there, to see whether they could snag a more solid source. It’s interesting that I haven’t heard of a single investigative reporter use the weblog technique to advance their reporting.

Some of the arguments I have read for a relaxation of rules of objectivity are that journalism is never 100% objective, and blogs just “tear off the wrapping.”

I don’t like the word objectivity applied to journalism, whether online, print or broadcast. What news organizations try to attain is a fair and balanced report on a news subject or event. The majority of weblogs aren’t in that game. They’re more akin to op-ed pages, analyses or personal essays — riffs or rants from a particular slant or from a singular informed view of events. I don’t think many people look to weblogs for a balanced report — they look for a counterview, an alternative POV to what they’re seeing in the mainstream media, one that’s informed but also stripped of some of the pretense of top-down mainstream media where the rules of what’s fair game for publication sometimes have little to do with what’s newsworthy, relevant or meaningful to people’s lives.

Remember, most weblogs aren’t journalism, and most bloggers don’t fancy themselves journalists. But for those who perform many of the functions of journalism — the editorial function of selecting newsworthy and interesting topics, the editorial function of analysis, insight and commentary, the added dash of humor and vivid writing (now more often found in magazines than newspapers), the occasional first-person report about an event, a trend, a subject — then I think they are acting in a journalistic role. And they establish their own credibility, their own publishing record, over the long haul.

How do journalistic ethics apply to blogs in view of these facts? Should traditional ethical standards be relaxed for blogs?

Do, and should, blogs tear off the wrapping of journalism? Yes and no. To the extent that journalistic conventions inhibit the truth from being exposed, protect the powerful or lead the reader astray, yes, absolutely. And I suspect this will be an increasingly important role of weblogs in the years ahead, as they serve as community and media watchdogs, fact-checking the professionals and keeping us all more honest.

To the extent that tearing off the wrapping of journalism means throwing decades of journalistic ethics into a tinderbox and lighting a fuse, then no, absolutely not. Accuracy, credibility, trustworthiness and being straight up with your peers are still guideposts that any good online journalist or weblogger should abide by.

In his first interview on the subject of Internet reporting, Ted Koppel told me a few years ago that the primary responsibility of journalists in any medium is to separate truth from rumor. He said: “Reporting is not really about, `Let’s see who can get the first information to the public as quickly as possible.’ It should be about `Let’s see who can get the first information to the public as quickly as possible — as soon as we have had a chance to make sure the information is accurate, to weigh it against what we know, to put it in some sort of context.’ ”

That still holds true for any publication that considers itself a news medium. If you’re a journalist with a weblog, I can see instances where you post a report you’ve heard and ask your readers whether anyone can substantiate it. But I don’t think you can look on the Internet as a medium that permits a lower form of journalism, one in which you say, ‘Here’s a rumor about this person and I have no idea if it’s true or not, and I’m not going to try to verify it or check it out because that’s not my job. Information wants to be free.’ That’s bullshit.

Interestingly, I’ve never heard any weblogger suggest that ethical standards should be relaxed or lowered for blogs. What they say is that weblogs aspire to a higher ethical standard than traditional media by hewing unwaveringly to the truth, without regard to profits, corporate policy, political power or other considerations.

Is a lack of politeness or regard for other people’s points of view justified?

No. But I actually see far more respect for other writers’ point of view in the weblog community than, say, on any cable talk show, such as MSNBC’s “Hardball,” for instance. But that’s not unethical, just unprofessional. And ultimately, anyone with any common sense will stop beating a path to your door.

Any other insights you can provide would be really helpful.

I’ve created a story page on this site that contains pointers to my past responses to students about weblogs and online journalism. And there’s also the Weblogs & the News resource page that points to articles about the intersection of journalism and blogging.

And, finally, if any bloggers out there want to add their own comments about blogging and journalistic ethics (either on their own weblogs or through email), I’ll pass those messages or urls along. Good luck!

This entry originally appeared June 27, 2002, on my Manila blog.

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February 1, 2003

How the Internet is reshaping journalism

Liselotte, a 23-year-old journalism student at La Trobe University in Melbourne, Australia, wrote to ask questions for a research paper on new approaches to journalism and publishing. Here are her questions and my answers:

To date, what have been the most significant changes in journalism since the arrival of the Internet?

I’ll name three:

1) The Net as a research tool. The Internet is the most incredible research tool ever invented, and during the past three years the vast majority of reporters have climbed aboard and been dazzled by its deep and rich treasures. There’s an entire branch of journalism devoted to Computer-Assisted Reporting and Research, but really all journalists are becoming digital journalists, whether they’re in print, broadcast or online.

2) Accountability. If a journalist makes a significant mistake, or is too lazy to make the extra phone call or conduct the research to get his or her facts straight, you’ll hear it from your online readers. Because facts and accounts can now often be verified at the click of a mouse, the whole world is now your fact-checker and proofreader, not just your publication’s editors.

3) Speed. The Net is speeding up our instant-gratification culture. That’s not a judgment call, just a reality.
I’ve written often about the dangers of Speeding Net News — too often the chant is I’d rather be first than right — and this is a trend that all responsible journalists need to watch closely. For more on the subject, see, for example, this column on some of the perils posed.

What is still missing in online journalism? How can it be changed?

The chief missing ingredient in online journalism today is interactivity. Only a handful of online publications make their reporters and editors available to interact with users in any meaningful way. Many online journalism publications still don’t do something as rudimentary as publishing their reporters’ e-mail addresses.

The problem is that many online publications still haven’t evolved past the we-publish-you-read mindset of the print world. But the Web is a fundamentally different medium. Online should be more of a dialogue than a one-way conversation. It’s not a one-to-many mass medium, it’s a one-to-one and many-to-many medium.

It has been claimed that everyone’s a journalist on the Web. Do you agree? Why/Why not?

Not everyone is a journalist on the Web. People surf, rant, spam, write poetry, keep personal diaries, post photos of their cats, and none of that is journalism.

Having said that, there are a great number of people who have taken on the mantle of journalist. You don’t need to write or work for a professional publication with a slick Web site to be an online journalist. All you need is a computer, Internet connection, and an ability to perform some of the tricks of the trade: report what you observe, synthesize and analyze events in a meaningful way, but most of all, just be honest and tell the truth.

A high school freshman videotaping a faculty strike and uploading clips to the Internet with his commentary on the situation is, for all intents and purposes, an amateur news journalist. A college student keeping a Weblog about the latest doings in the tennis world is an amateur sports journalist. And these “amateurs” have just as meaningful a role in the future of news on the Net as do the professionals.

Please see my new 2-part series in OJR on this topic, here and here.

There are a lot of established journalists that now run their own news publications, columns etc. Do you think we will see more of that, or is that phenomenon going to die? Could you make a living from running your own news publication? Will you be able to in the future?

I think we’ll see a lot more of this, especially the phenomenon of writers making names for themselves by writing online columns. But I suspect it will be at least a generation before anyone can support himself or herself as a journalist by self-publishing in this way. Perhaps the best-known journalist now doing this is Andrew Sullivan (www.andrewsullivan.com), who recently collected $10,000 from contributors to his Web site, but that’s only a small percentage of his yearly income from writing for mainstream publications like the New Republic. Even Matt Drudge wasn’t making a dime off of his Web site, and he was drawing hundreds of thousands of hits not long ago.

What does the future hold for self-publishing? Since major news organizations *today* can’t seem to fashion a workable business model, I’d have a hard time predicting how independent journalists will be able to do so. But since I’m currently an independent online journalist, I sincerely hope someone makes this work!

What will happen in journalism in the next 5-10 years? What do you hope will happen?

Feel free to quote any of these thoughts that I gave to PBS or that I’ve published on my Weblog here. We’re near the nadir of a terrible downswing in the online journalism business, but this, too, shall pass, and as multimedia and fatter broadband pipes gain a more solid foothold throughout the world, and as an increasing number of amateur journalists ply their craft with honesty and integrity, we’ll be seeing exciting new forms of online reporting take shape.

Good luck, Liselotte!

For other responses to students, see this page.

This entry originally appeared June 26, 2001, on my Manila blog.

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